Tel Aviv, ISRAEL – May 12^th, 2008 – Picitup (www.picitup.com), a web 3.0 company, and a leading developer of image search technology, announced today the launch of its line of enhanced image search web services, for any user, from professional graphic designers to celebrity fans.

It is estimated that 50,000,000,000 image searches are done worldwide each year, all of which are text based says CEO, Alon Atsmon. However, since the early ’90, there has been a long felt need to retrieve images by their content, with no commercial success yet…. Well, Picitup have done just that!

Subsequent to several years of research and an initial beta stage, Picitup now provides for a line of tools for content based image retrieval. The first of them is the Picitup a powerful image search tool. The usage starts with normal text query for an image. But then there’s a twist- one can now pick any image result and filter in similar images only. As result an image search that will usually take 10 page views will be reduced 5 times to 2 pages views!

But an image has million times more information than a text string. How does Picitup respond in just a few seconds? To achieve that, the Picitup patent pending algorithms compute thousands of visual aspects of that image, such as the corners of one’s smile, a product title or a landscapes texture; and retrieve only images with significant similarity to the original image. To do all those comparisons in real time, the Picitup grid server provides for several Teraflops of computing power, equivalent to thousands of Intel Pentium processors.

In addition, Picitup has analyzed tens of thousands of images and classified them into categories. The outcome is a category filter that now allows a user to limit their image search to Faces, Products or Landscapes.

Furthermore, if one just wants to find images of specific dominant color, Picitup offer a quick color filter. Picitup has researched and defined the main looked for color space categories and is using the resulting proprietary color filters to fetch only images with a chosen dominant color.

For the celebrity fans amongst us, Picitup provides for a celebrity face match service. Where anyone can upload their photos and receive their ten celebrity look alikes.

While this application is to some extent playful, the technology behind it will allow further down the road to search for anyone one wishes to find only by his/her photo…!

Picitup is headed by CEO, Alon Atsmon, CEO and co-Founder, a graduate of the prestigious Talpiot program, Alon holds a B.Sc. in Physics and Mathematics from the Hebrew University of Jerusalem. Alon is a savvy high-tech entrepreneur and a member of the world futurist society.

In '98 Alon founded and CEO’d Comsense, raised $20M in funding and led it to a cap of $100M. In '03 Alon co-founded Leanway, a software company that was sold in 2006 to a NASDAQ corporation for $10M yielding 2,500% return to its investors. In '04 Alon founded and CEO’d Walletex and led it to become a market leader in the field of card format consumer electronics including major corporate wins such as Microsoft, Oracle, IBM, Philips Bayer and other major corporations. Alon has half a dozen of issued patents ,numerous patent applications and a handful of product awards.

VP R&D is Dan Atsmon, Dan is a graduate of Haman Talpiot program, where he served in the famous 8200 unit. Later on he joined Alon in Comsense and served as its head of software team where he led the development of its client and server system. In ‘04 Dan was an algorithm engineer at a special Israeli defense program. Prior to joining Picitup, Dan was a Project Manager and Software Team Leader at EPOS- a leading provider of advanced digital positioning technology.

Picitup is a leading developer and provider of content based image search services. Research and development is based in Israel. The company is headed by a team of seasoned executives, with proven track records in Artificial Intelligence and product building.

Tel. +972 54 4543861
Fax. +972 3 7617182
Email. press@picitup.com

Web. www.picitup.com